Final Product

Draft Main Product

Q1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

There are many ways in which our media product uses that either develops or challenges forms and conventions of real media products. Examples include the commonly used 'jingle' for various radio stations such as Capital FM and Sunrise Radio. Eye opening headlines to introduce certain news stories, background music and interactions with the audience.

One of the conventions of real media product that our newscast uses is a jingle. This is often used in a variety of radio stations in order for the audience to identify the radio station by the use of sound. For example, in the beginning and the end of our newscast, there is a jingle that states our radio newscast name; Infinity FM. This creates a sense of identity as the audience are able to identify what they are listening to.

Another convention we have used is social media interactivity in which the audience are able to interact with the use of social media networks such as Twitter; a widely used micro blogging social networking site used by millions of people. For instance, in our newscast when talking about the Brits award, we asked the audience to tweet us to find out how to win a ticket to the Brits awards. This enabled us to gain a wider audience as competitions on how to win tickets to famous media industrial events often go viral as they are seen as a form of entertainment, especially within a age group of teenagers.

One of the conventions we have developed is the background music. This is because many radio stations often stick to a particular type of background music for news stories to keep a steady pace and atmosphere. However, we have chosen to have different kinds of music for each news story. For example, in Naieema's new story we used light hearted Christmas music in the background as it relates to the story. For Fahmida's story, there was silence as her story is about hard news and was therefore not appropriate to add background music as it conflicts with the emotions the audience may feel when listening to the story.

One other convention we have challenged is the use of advertisements. For our news cast, we have decided not to add any adverts based on the results from our target audience. This is because the majority of the audience stated that they dislike adverts and see it as a 'waste of time.' Therefore, no adverts are used in order for a target audience to feel engaged to listen.

We have used common forms of communication such as an outside broadcast, vox pop and an interview. For example, an outside broadcast was used for Naieema's story as it was about a local event taking place and was able to hear views and opinions from people who were there reflecting on how they thought about the event. A vox pop was used to hear the various opinions of people on what they thought about bikes being on DLR trains. This allowed the audience to gain an understanding of the various opinions. Also, an interview was conducted for Fahmida's news story which enabled the audience to gain knowledge from an expert about the topic.

Q2 - How does your media product represent particular social groups?

Video: Q2 Fahmida Naieema Atiya.mov

Q3 - What kind of media institution might distribute your media product and why?

Q4 - Who would be the audience for your media product?

Yasmin is from a younger audience group and has informed us about her views and opinions about the newscast. She used 'Whatsapp' which is an instant messaging app that can be used on smartphones. Yasmin said that by listening to the newscast, she is now aware and well informed about local news she may have not known before hand. This suggests that she may listen to radio news more often in order to gain an interest in news.

Sami is from an older audience group and has expressed his opinion on a smartphone app called 'Message Me'. He told us that listening to the radio news cast has given him the information to be aware of. This is because one of the news story was about a mobile phone raid which took place in Whitechapel. Even though this is Sami's local area, he was not aware of the event. However, by listening to the newscast, it enabled him to be informed about important occurrences involving crime within his local area.

                                           


                                                            Reader profile

Gender: Female

Age: 15 years old

Demographic: Unemployed student (E)

Education: Central Foundation Girls' School

Occupation: Full time student

Marital status: Not married

Income: N/A

Nationality: Bangladeshi

Pyhscographics: Lively, always willing to work hard, good listener, likes to spend time with er family and friends, willing to know about current affairs

Desired lifestyle: Likes to go shopping with her friends, going to the cinema, spends a lot of time listening to music, likes junk food such as Mcdonalds, chocolate and sweets

Likes: RnB and pop music, keeping up to date with famous Hollywood artists, watching TV dramas such as Eastenders and Hollyoaks

Dislikes: Litter, criminal gangs, disrespectful people 

From our audience research, the majority of people said they listen to the radio during the afternoon. This is because as a target audience are teenagers, they may be busy in the morning as they have school.

We asked our target audience how often they listen to the radio and most of them said everyday. Therefore, we have decided to broadcast news which keeps them up to date about current affairs by broadcasting news that happen in their local area in order to be aware of what is happening.

Q5 - How did you attract/address your audience?