It's official - Radio makes people happy
Listening to the radio makes people happier and gives them higher energy levels than watching TV or browsing the internet, new research has found. The latest research found by the RAB and Sparkler, shows that the UK's three largest media (TV, Radio and online) all play a crucial role in lifting the mood of the nation and making people feel happier and more energetic. And we are not just talking about major events like the Royal Wedding or the Champions League final. Our study found that Radio, TV and online all lift people's levels of happiness and energy on a daily basis - all day, every day.
The project by Sparkler Research on behalf of the RAB surveyed 1,000 consumers by their smartphones, asking what media, if any, they were listening to or watching and to rate aspects of their mood from -5 to 5+. In the smartphone surveying, Radio came out above TV and online for lifting happiness and energy levels. Compared with those consuming no media at all, Radio helped raise happiness by 100% and perceived energy by 300%. However, watching TV and surfing the internet also significantly lifts people’s happiness and energy levels, but didn't beat the positive effect Radio listening has. Mark Barber, planning director at the Radio Advertising Bureau said that: “People are the happiest and most energetic when listening to radio. It plays an important emotional role in people’s lives."
We all know that we react better to things when we’re happy. Ask someone something when they’re annoyed or tired, and the answer will be very different than if they’re happy and energised. That’s almost so obvious it’s not worth doing any research into. And that same person must have also realised that Radio – particularly Breakfast Radio, which is designed in many ways to put you in a good mood for the day ahead – might have an advantage over other media. A spokesman said: ‘Radio listening reached its highest level ever recorded in the first quarter as 47.3 million adults or 91.6 per cent of people aged 15 or above tuned in to their favourite radio stations each week. This shows that more and more people are listening to the Radio, also, a report said that: ‘Radio is chosen as a lifestyle support system, to help people feel better as they go about their daily lives. Rather than the peaks and troughs that people have claimed to experience with TV and the internet, radio provides a consistent environment themed and shaped to suit the listener’s needs at any given time of day, and one that is generally upbeat in tone.’ To conclude, more and more people use Radio as a lifestyle support system and to make themselves feel better about their lives as latest research shows the impact on Radio.
Stay smiling! :)
Sources used:
http://www.huffingtonpost.com/2011/07/20/radio-happiness-tv-internet-happy_n_904122.html
http://james.cridland.net/blog/radio-makes-you-happy-and-more-energetic-official/
http://www.telegraph.co.uk/technology/8603551/Radio-makes-Britons-happier-than-TV-and-web.html
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