24/09/13 at 8pm
BBC Radio 4, Capital FM and Magic FM
Capital FM:
- Presenters keep their dialogue short, simple yet effective
- They use various sound effects
- Emphasizes their radio station. e.g a loud sound effect before a voice over says "95.8"
- Daily updates on famous artists in todays society
- Before introducing a song, they always say 95.8 or London etc
- Famous artists saying short phrases promoting their radio
- Background upbeat music
- Competitions and games
- Callers can participate
- Presenters enthusiastic to callers "love a bit of confidence!"
- Before they were announcing the right answer to get the prize, there wasn't any music playing, it was silent but it a had a sound effect of a heart beat to make it more intense
- They often play short adverts one after another and not separately before they play songs again. eg they don't play one advert after a song and after another song, play another advert.
- "Brand new music every afternoon"
- They play short various songs from famous artists like Conor Maynard, Jessie J, Ellie Goulding.
- "I have got that awesome tune with that guy with the awesome quiff" - presenter. llanguage is easily understandable and friendly. Attracts a wider audience.
- Continuously repeating 'Capital'
BBC Radio 4 at 9pm - Dr Mark Porter
- Inside health and medical advice
- Talking about slimming pills
- Talking about how people can still put on weight even if they have slimming pills. Huge profits for pharmacy's
- Inside health questions and answers
- Feedback from other people being interviewed for BBC Radio 4
- No background music
- Long and formal dialogues
- Appealed to an older audience
- They debate on health issues
- No short sound effects, only the presenters talking continuously
- "severe adverse event" - presenter. Formal language
- Other doctors getting on the show so the audience can get professional advise from various doctors.
- Useful because they talk about daily health issues people may be concerned about, they don't have to go to the doctors or call them up, they can just listen to the radio.
Magic FM 'Mellow Magic with Danny' at 10pm
- Plays modern music e.g 'Breathe by Faith Hill' (sittin' on) the dock of the bay - Ptis Redding
- Voice over: 'This is mellow magic'
- Mostly playing music rather than presenters talking
- Slow songs
- For an older audience
- Updates on weather "because it is really nice and warm and sunny"
- Promoting offers. e.g food at Morrisons
- Plays short adverts
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